Buried in email threads
Automatically staged, stale ones flagged
For wedding planners
Every client's wedding — automated, in one book.
Leads, contracts, seating, billing, and a branded client experience. First Look replaces the spreadsheet-and-five-tools stack most planning businesses run on today.
What changesLeads Contracts Your clients
Word doc, DocuSign, a folder
Proposal to signed contract, filed automatically
A spreadsheet you email back and forth
Their own branded workspace, synced automatically
Leads to contracts
A pipeline that runs itself.
Every inquiry moves through your stages automatically. Leads sitting untouched for two weeks get flagged before they go cold, and an accepted proposal becomes a filed, signed contract without leaving the app.
Sarah & Malik
The Whitmans
Grace & Theo
Devon & Priya
$34,000
Your whole team
Bring your associates in — flat, no hierarchy to manage.
Invite anyone on your team to the same book. Every member sees every client — no roles to configure, no separate logins to track.
Your brand, not ours
Your clients never see First Look
Turn on white-label and everything your clients see — their wedding site, their workspace — carries your logo and colors, automatically. Venue accounts can extend that branding across their whole team's workspace too.
Default branding
Overview
Wedding websiteLive
Guest list & seating142 invited
Shared budgetOn track
RSVP open
Your branding
E&IElm & Ivy Events
OverviewWedding websiteLive
Guest list & seating142 invited
Shared budgetOn track
RSVP open
Running a venue? White-label extends to your entire team's workspace, not just your clients' view.
One platform, every detail
Bring your couples in — don't hand them off to five other apps
Invite each client and their whole wedding lives inside your book: a website, a guest list and seating chart, a shared budget, and a vendor list they book straight from your preferred roster.
Their own wedding websiteBook from your preferred vendorsSeating & RSVPs stay in your bookEverything syncs back, automatically.
Most CRMs stop at your desk. This one goes all the way to the ceremony.
Your vendor book
One vendor list, every client project.
Save a vendor once and pull them into any wedding. Track outreach, replies, and bookings automatically, with your own notes and portfolio for each.
Every wedding at a glance
See your whole season without opening five tabs.
Dashboard cards show each client's countdown, task progress, and confirmed guest count automatically — archive a wedding when it's done, and it's out of your active view for good.
Simple pricing
Start free. Upgrade when you're ready.
A 7-day free trial, no card required. Then a monthly or annual plan.
Ready when you are
Run your business on one platform.
Free to start. Bring your first client — contracts, seating, billing, and their site run automatically from day one.